Advice for Songwriters & Artists
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ADVICE TO ARTIST/WRITERS


How Do I Sell My Song?
Should I Ever Pay To Have My Song Recorded?

The short answer to the first question is "You don't want to sell outright, a song you have written." Under the United States copyright laws, you are entitled to a royalty each time your song is used for commercial purposes. If you were to sell the song, you would be agreeing to accept one payment, and would forfeit all future earnings. A person who would take advantage of you in such a fashion would be highly unethical. The industry is full of stories about the bad old days, when people would take advantage of a writer's poverty and/or ignorance by buying a song.

One such story is told about Willie Nelson and Faron Young. Willie Nelson was an unknown songwriter, in bad need of a few dollars. Faron Young was a major star near the peak of his career when Willie offered to sell him a song. Faron took the song and handed Willie the money he had requested. At that point, the song belonged to Faron. He was legally justified in putting his name on the song as writer and applying for a copyright. However, Faron was a highly ethical man. He listed Willie as the writer and recorded the song. The song was "Hello Walls." It became a number one hit for Faron and has earned royalties for Willie. Some folks even say it launched Willie's career. If Faron had put his name on the song's copyright, nobody would have known Willie was capable of writing a hit song. If a person talks to you about buying your song or offers to help sell your song, one of two things is true. Either that person has very little knowledge of how the music industry really works, or has questionable ethics. Here's the proper way to earn income from a song you have written. Join a performance rights organization, pitch your song to people and companies who will use it for commercial purposes, convince at least one of them to use it, file all required forms with your performance rights organization, and collect your royalties.

There is no short answer to the second question. The writer should always expect to pay to have a demo recording made. Your song is similar to any other piece of personal property. Let's use an example to help you understand. Assume you own a house and wish to earn income by renting it but you decide it needs work. You might hire a painter to apply a fresh coat of paint or a roofer to put on a new roof. You would be having these things done to make the house more attractive to renters. You would not expect the painter or the roofing company to work on your house without being paid.

If your song is not ready to be pitched, you might hire a demo recording company to make it more attractive. The company you selected would book studio time, hire musicians and a vocalist. Just as you would not expect to have your rental unit fixed for free, you should not expect a demo company to provide their services free. After the work has been completed and the workmen paid, you are ready to let potential users know what you have to offer. With rental units, this is called advertising. With songs, it is called pitching. In both cases, you are trying to accomplish the same thing. You are attempting to draw attention to what you have to offer. If you are trying to find a renter, you can do all the work yourself. You can advertise in newspapers and put up signs, call people to see if they know somebody who might rent your property, or take any number of similar approaches. On the other hand, you may decide to hire a rental agent. Rental agents are in the business of renting property. They have the knowledge and connections to do a much better job in a shorter period of time. Of course, they expect to be paid for their time and services. The same thing applies to pitching your song. You can do all the work yourself. You can subscribe to songwriters' tip sheets. You can make copies of your demo and mail them to every address you can find. You can come to Nashville and knock on record companies doors. You can fly to Hollywood, New York, and Toronto to talk to movie producers and television program producers. While you're in New York, you can spend days visiting advertising agencies trying to get your song used in the new Ford, Chevy, toothpaste, or soft drink commercial. You can spend as much time and money pitching your song as you can afford to spend. On the other hand, you may decide to hire a song plugger. They are in the business of pitching songs. They have the knowledge and connections to do a better job in less time. Of course, they expect to be paid for their time and services.

One closing thought. In most cases, you would not pay somebody to use your rental property. However, there are exceptions. Several years ago, the United Artists Tower in Nashville had suffered several years of neglect. It was in very poor repair and was not considered a good place to locate an office. The tower was sold, and the new owner did extensive renovations. But, years of neglect had left it with an undesirable reputation. The Nashville music community was unaware of the improvements. The situation demanded a creative solution. The owner had no idea what to do. In desperation, he hired a rental management company. They had the experience and connections required to solve the problem. They knew Foxfire Records was a well known company. They knew the company's President (Jason Hawkins) was a trend setter with a reputation for being a maverick. They approached him with an offer of six months free rent in the newly renovated United Artists Tower. He inspected the office space they offered and liked it but he couldn't justify the move because he had just signed a one year lease at the Young Executive Building. The management company countered with an offer of 1 year's free rent. Foxfire Records relocated to the United Artists Tower. In less than a year, other companies followed and the building was full.

In most cases, you would not pay somebody to use your song. However; there are exceptions. Many years ago, Jimmy Crane was an unknown songwriter living in Providence, RI. He owned a jewelry business that made him a living, but his heart was in songwriting. He had great songs with killer demo recordings. He pitched them to everybody he could but had no luck. He was just one of thousands of unknown songwriters trying to get a break. Jimmy knew it was time for a creative solution. There was a well known pop singer named Eddie Fisher. Eddie had busted the charts several times, but had never had a number one record. Jimmy discovered Eddie was recording a new album in New York City. He caught a train to New York and a cab to the recording studio. He reached the studio just before noon and waited until they broke for lunch. He approached Eddie's producer and offered to buy his lunch at the nearby cafe. Over lunch, he pulled an envelope from his pocket and pushed it across the table to the producer. Jimmy told the producer there was two things inside the envelope. A hit song for Eddie Fisher and a thousand dollar bill for the producer. The producer kept the money and Eddie Fisher recorded the song. The song was, "If I Ever Needed You, I Need you Now." It was the first time a Jimmy Crane song was used in a commercial fashion. It was the first number one hit in Eddie Fisher's career. Jimmy Crane went on to a highly successful career as a songwriter. He wrote more hit songs than I can name here. He even wrote the sound track for the Elvis movie, "Kissing Cousins." Jimmy died a few years ago. He was a good friend and a great songwriter. His songs still earn tens of thousands of dollars each year. His children and grandchildren will receive royalties for many years after his death. Two conclusions can be drawn from this story. Creative people find creative solutions to everyday problems, and there is an exception to almost every rule.

 

 


Why The Music Industry Works The Way It Does

The music industry has one great difference which sets it apart from most other industries. The difference is a lack of certification or licenses. Truck drivers, doctors, lawyers, welders, and even massage therapists can show you a piece of paper which says they are qualified to provide a given service. There is no such thing as a certified singer or musician.

So, how do music people find the qualified people they need? If a major star like Garth Brooks needs a new backup singer, guitarist, keyboard player, or whatever, he could run ads in newspapers. Hundreds of people would show up for the auditions. He would spend many days listening. After enough days, he might find the person he wanted. He could do that, but he values his time too much. He would rather have a few very well qualified people show up for the auditions. He would rather spend a few hours listening. He does this by holding private auditions only a few highly selected people know about.

He asks his friends to invite their friends to the private auditions. He knows his band members, lightmen, soundmen, and so forth will only invite qualified people to the auditions. In other words, he gets referrals from people he trusts. He uses people he knows are qualified to screen the people he spends time auditioning.

If someone wants to determine whether a person is qualified, they can learn through personal experience or they can get referrals from people they trust. You can pick one at random but you won't know if they are good at what they do until you pay them to do it. Or, you can get a referral from someone you trust.

This explains why the music industry operates the way it does. There is no other way it can operate! This is why networking is the single most important thing you can do. The amount and quality of your networking will determine the degree of success you have. You save time, money, and energy by getting referrals from music people and this is how you find opportunities. Most opportunities are unadvertised. Only a few people know about any given opportunity. If you know one of those few people you will know about the opportunity. If you don't know one of those few people, opportunity will not knock on your door.

Remember three facts: Fact number one is, there is nobody in the music industry so important you must know them. People change positions within the industry constantly. Today's star is tomorrow's has-been. Today's big shot is tomorrow's hard-luck case. Sony Music recently fired the top three people in it's Nashville office. There is absolutely no job security in this industry!

Fact number two is, there is nobody so unimportant you don't need to know them. Today's unknown singer is tomorrow's star. Today's unknown producer is tomorrow's new kid on the block. Several years ago, a person was fired by Mercury Records' Nashville. It appeared his career was over. He is the new President of Sony Music's Nashville office.

Fact number three is, you can't know everybody. There will always be some people you haven't met. There will always be some people you just don't like. Call it a personality clash, if you choose. If you feel it, chances are they feel it too.

Meet as many music people as you can. Be friendly with as many as you can. If you can't be friendly with a person, try to avoid being enemies. You never know when the next favor will come your way, or from whom it may come. There is an old saying in the music industry, "Success is what happens when preparation meets opportunity." It is an old saying because it was as true decades ago as it is now.

Opportunity is not achieved by meeting the right person. If you had known the executive when he was about to be fired, it would not have helped your career. If you had met him after he was fired, you might have thought he would never be able to help your career. He's now on top again. Do you think he will forget those friends who stayed with him during the bad years? Today, he is surrounded by favor-seekers. If you were in his position, who would you help?

Success is not created by meeting the right person. It is created by being friendly with the right person at the right time. None of us can see the future clearly. None of us can predict who the next big shot will be. If we could and started sucking up now, it would still be sucking up. Networking is not about sucking up to big shots. Networking is about sharing friendship, mutual interests, and information. Networking is about meeting a lot of people with shared interests, goals, dreams, and aspirations. It's about friends helping friends.

Networking is an important part of success, in any field. It is the single most important part of success in music and entertainment. There is absolutely no substitute for friends in this industry! If you are the most talented person on the planet and nobody else knows it, you will not be successful. If you are the most beautiful lady or most handsome man and nobody likes you, success will not come your way.

I can honestly say, every good thing that has occurred in my career was a direct result of a friendship. My greatest assets have always been my love of people and ability to build strong friendships. Without those, I would have had no success. Without those, I wouldn't even know what success can and should be.